Conventional distribution channels consist of one or more producers wholesalers

Conventional distribution channels consist of one or

This preview shows page 21 - 24 out of 38 pages.

81) Conventional distribution channels consist of one or more ________ producers, wholesalers, and retailers.A) independentB) exclusiveC) contractedD) merchantE) domesticAnswer: ADifficulty: ModerateLO: 11.2: List and explain the steps to plan a distribution strategy
Background image
82) Which of the following is NOT a true statement about conventional marketing systems?83) A channel consisting of one or more independent producers, wholesalers, or retailers, each seeking to maximize its own profits with little concern for other channel members, is a(n) ________.84) A corporate VMS has the advantage of controlling the entire distribution chain under ________.85) What are the three major types of vertical marketing systems?A) corporate, contractual, and chainB) contractual, corporate, and independentC) corporate, contractual, and administeredD) administered, independent, and franchisedE) corporate, franchised, and conventionalAnswer: CDifficulty: EasyLO: 11.2: List and explain the steps to plan a distribution strategy
Background image
86) Leadership in a(n) ________ is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member.
Background image
Image of page 24

You've reached the end of your free preview.

Want to read all 38 pages?

  • Summer '17
  • Prof Farshad Salman

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes