81) Conventional distribution channels consist of one or more ________ producers, wholesalers, and retailers.A) independentB) exclusiveC) contractedD) merchantE) domesticAnswer: ADifficulty: ModerateLO: 11.2: List and explain the steps to plan a distribution strategy
82) Which of the following is NOT a true statement about conventional marketing systems?83) A channel consisting of one or more independent producers, wholesalers, or retailers, each seeking to maximize its own profits with little concern for other channel members, is a(n) ________.84) A corporate VMS has the advantage of controlling the entire distribution chain under ________.85) What are the three major types of vertical marketing systems?A) corporate, contractual, and chainB) contractual, corporate, and independentC) corporate, contractual, and administeredD) administered, independent, and franchisedE) corporate, franchised, and conventionalAnswer: CDifficulty: EasyLO: 11.2: List and explain the steps to plan a distribution strategy
86) Leadership in a(n) ________ is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member.
- Summer '17
- Prof Farshad Salman