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for the start up company’s growth over the past five years. However, competitors have risen in the international markets such as 9flats.com (Europe) and Airizu.com (China) and have quickly gained traction. Aggressive international expansion could be the optimal priority for Airbnb as the peer-to-peer accommodations marketplace exponentially expands. New offices need to be created in major cities such as London, Paris, Shanghai, and others. Local teams can better understand the geography and culture of the country, leading to better marketing, customer service, and dealings with legal issues. Next, 24-hour customer service will need expansion into other languages in order to educate new users and retain previous customers. Without adequate support, potential customers will move towards other accommodation services that provide a better-localized service. Finally, advertising efforts are required to further educate the general population about the usefulness of a “collaborative consumption” modeled business. Since the concept is still so new and widely unused, increasing expenditures on educating the international market could lead to the most potential for maximizing worldwide profitability.10
ConclusionAs the pioneer for the collaborative consumption industry, Airbnb will be forced to quickly adapt to changes in the market and attempt to secure the most customers during the industry’sexpansion period. By effectively prioritizing the strategic issues, Airbnb can ensure market dominance in the domestic or worldwide market. The future of the collaborative consumptionmarket is very uncertain, but Airbnb is poised for continued dominance of the peerto-peer accommodations marketplace contingent on its upcoming decisions.11