Busi 690 d06 group case study 1 netflix strengths

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BUSI 690-D06: Group Case Study 1: NetflixStrengthsWeaknesses1. Convenience2. Swift domestic growth3. High-quality selection of independent films4. Strong value5. Original content quality6. Emphasis placed on film ratings by customers7. Customer retention strategy8. Ease-of-use9. Utilization of emerging technologies10. Strategic partnerships1. Slow international growth2. Impediments to international market participation3. Loss of exclusivity contract with Epix to Amazon.com4. Decline in DVD-by-mail subscriptions5. Expired contracts with Sony and Starz6. Difficulty with raising subscription prices7. Significant cost of acquiring content8. Slowing domestic subscriber growth9. Internet connectivity issues10. Questionable response to new net neutrality rulesOpportunitiesSO StrategiesWO Strategies1. Decline in cable television subscriptions2. Increase in consumer ownership of streaming devices3. Increase in opportunities to expand globally4. Continued opportunities to develop original content5. Constant release of new 1. Focus on leveraging opportunities for expansion (S2, O3)2. Continue to focus emphasis on the development and marketing of original content (S5, O4)3. Continue to utilize customer-supplied data to better serve subscriber needs 1. Search for more opportunities to work with content producers to exclusively distribute films and television programs (W3, W5, O6)2. Leverage the increase in consumer ownership of streaming devices to increase subscription levels (W8, O2)31
BUSI 690-D06: Group Case Study 1: Netflixcontent such as films and television programs6. New licensing opportunities7. Failure of competitive forces such as Redbox's Redbox Instant8. Continuing popularity of original programs9. Lower cost of purchasing televisions10. Increase in demand for streaming video(S6, O5)4. Provide incentives for recently-unsubscribed cable television customers to join Netflix (S4, O1)3. Leverage the increase in global demand for streaming video to quicken the pace of international growth (W1, O10)ThreatsST StrategiesWT Strategies1. New net neutrality rules2. Loss of contracts to competitors3. Faster international success on the part of some competitors4. Desire on the part of established organizations to stream video online5. Partially-free streaming services such as Hulu6. Overreliance on outside entities such as internet providers7. Large corporations are entering the industry8. Swift decline in DVD rentals1. Form more strategic partnerships to offset the loss of contracts to competitors (S10, T2)2. Find ways to increase Netflix’s value to offset the free streaming services offeredby Hulu (S4, T5)3. Explore innovative ways to reduce the need for Netflix’s subscribers to rely solely uponinternet connections for streaming service (S9, T6)1. Develop plans to compete with international firms in the online streaming industry (W1, T3)2. Explore alternative distribution methods to compete with kiosks and otheremerging methods of competition (W4, T9)3. Form a more cohesive government relations strategy (W10, T1)32

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