Porters ideas on competitive strategies include low cost leadership

Porters ideas on competitive strategies include low

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Porter’s ideas on competitive strategies include: low-cost leadership, differentiation, and focus. The categories contained in the Porter model are not mutually exclusive. They are theoretically complementary and may be implemented sequentially. Low-cost leadership seeks to reach a broad market of buyers with service or products that are perceived to be of comparable value/quality to those of competitors but at lower prices. Product differentiation is a strategy in which the HSO/HS attempts to distinguish its products and services from those of competitors on some product attributes, other than price, considered to be important to the consumer. A focused strategy seeks to identify a specific market segment, in which the HSO can focus its entire marketing effort to attract a customer base with unique needs and wants. 9.Discuss ethics in marketing, including its importance. Marketing is a largely human endeavor involving exchanges of value and is subject to a variety of ethical health considerations. Core values like respect, beneficence, non-maleficence and justice should all be considered when making an ethical decision in marketing and in healthcare. Ethics has been applied to health services managers as representing a special charge and a responsibility to patients, organization and staff, to themselves, and the profession, and ultimately, but less directly, to society. Ch 10 case studies: Case Study 3 1. They should look to the surrounding communities in order to see if they recognize the organization in the first place. If the community knows of the organization, the task force could
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