When toyota introduced hybrid cars there were waiting

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109. When Toyota introduced hybrid cars, there were waiting lists to buy them. Then Honda and a few other manufacturers entered the market, shifting the product life cycle for hybrid cars into the __________ stage of the product life cycle. A. introdu ction B. leveling
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C. maturity D. growth E. decline 110. Some products may stay comfortably in the maturity phase of the product life cycle often until a new product emerges to replace them. An example of such a mature product is: 111. The growth phase of the product life cycle is always dynamic. Which of the following does NOT occur in this phase? 112. Lisa was extremely disappointed when, in her first marketing job, she was assigned to work on a product in the mature phase of the product life cycle. Her work in school had focused on new products, which seemed much more exciting. Once she started working with the product team, she became more enthusiastic as she discovered that:
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113. Which of the following is NOT a characteristic of products in the maturity stage of the product life cycle? A. Laggards are a major focus of marketing efforts. B. Price competition is intense. C. Marketing costs increase as firms defend their market s D. The market may become saturated because nearly all p product. E. To increase the customer base, firms consider entry into segments. 114. During the __________ stage of the product life cycle, sales peak and profits begin to decline as competition becomes intense. 115. By the time BMW and Mercedes Benz entered the mini-SUV market, there were many competitors, sales had peaked, and profits were declining. These firms entered the market during the __________ stage of the product life cycle.
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  • Fall '12
  • Chris
  • Marketing, Product life cycle management

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