that are indispensable to consumers in their daily lives. Marrybrown is categorized as a basicitem because the product is in the form of food such as Marrybrown rice and Marrybrownchicken. In addition, as one of the franchise businesses, Marrybrown is often compared to otherfranchises such as KFC, Sugarbun in terms of price and quality of the product. Products andbrands will affect customers' choice especially snack products
2.1.3 Product AttributesAccording to Aini Hayati Mohamed (2014), product attributes are the characteristics orproperties of a product that distinguishes them from other products. Product attributes are anattraction to influence users to purchase a product. Decisions made on the product are basedon some of the quality, features and design of the product. The attributes of Marrybrownproducts that distinguish them from their competitor products are due to the unique taste ofMarrybrown products produced through a variety of recipes and certain spices that make ittastier than other fast food products such as Kentucky Fried Chicken (KFC) products.Additionally, Marrybrown products were also awarded the 2007 Best Franchise Brand andplaced the name in The Malaysia Book Of Records in 1998 as the first instant franchisebusiness initiated by Malaysians. In addition, Marrybrown products are also certified andguaranteed by JAKIM. Like other franchise products Marrybrown is also found in two types offlavors, which are spicy or less spicy (original) in Marrybrown fried chicken dishes.2.1.4 BrandingAccording to Kotler et al (2012), branding is the identifiable name, term, mark, symbol, ordesign or combination of sellers that may add value to the product. The brand name for theMarrybrown product is 'Mb' which is represented by the letters 'M' and 'b' that form 'Mb'. Thebrand mark for this product is the letter Mb in the center of a circle as it appears on theMarrybrown logo. The slogan for this business is 'something different'. The Marrybrown foodbusiness has a trademark of "® 'which carries the meaning that the Marrybrown business is abrand that has been adopted by the seller and has been registered with law. Marrybrown'sbusiness brand type is the manufacturer's brand of brand owned by the manufacturer.2.1.5 PackagingAccording to Mokhtar Pet (2016), packaging is an activity designed and manufactured orpackaged for products manufactured into the market. Generally packing works to store productsand protect products from damage before being distributed to users. Packages that haveattractive designs can attract consumers to the product, parse products to consumers, promoteproducer products and enhance the competitiveness and sales revenue of producers.Marrybrown has used red and white food boxes and contains the Marrybrown logo to placeMarrybrown chicken dishes. In addition, Marrybrown bedding packaged wrapping paper is used
to wrap Marrybrown burger products. Marrybrown's business places emphasis on packagingaspects in order to maintain and enhance product images.