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5. Does Walt Disney’s portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?
Walt Disney 3each other and help the company to organize and strategize its procedures. These similarities in the portfolio also enable the company to match-up value chain activities.Media network, studio entertainment, and interactive media business unites all have similar processes as it relates to the value chain. The media network business unit is able to advance the studio entertainment unit through promotion and regular day to day activities. For example, the media network unit shares its total costs with only one brand, Walt Disney. This justleaves the last two business units (parks and resorts, and consumer products) which also have value chain match-ups. Both the parks and resorts and consumer products each have design and manufacturing as it relates to operations in the value chain. Parks and resorts must be innovative in coming out with new software for the parks; likewise, consumer products need software to ensure innovation to its consumers.The opportunities for cost sharing are certainly pertinent across all five business units. This was previously mentioned through the media network business unit. Disney can use media networks to advertise for their parks and resorts. The studio entertainment unit has proven its value to the company through Disney characters such as Mickey Mouse and Donald Duck that are used across all business units at Disney to add value to the brand. Skill transfer can occur in the interactive media units through employees. For example, the movie producers and actors can share expertise with the animation team. Even though the animation team is likely more tech savvy, they can benefit from the acting side of the business. Through research we feel that brand sharing is a major strategic offensive move for Disney. Take for example, the relatively new addition of Marvel into the company. Walt Disney has incorporated Marvel into their theme parks which gives a trendy, novel scene for its consumers. References
Walt Disney 4Gamble, John E., Peteraf, Margaret A., Thompson, Arthur A. (2013). Essentials of Strategic Management: The Quest for Competitive Advantage. New York, NY McGraw-Hill Education.FY2014_Q4_10K. (n.d.). Retrieved April 19, 2016, from