Responsiveness.- must be ready to deal quickly with any issue, question, or problem that may arise. Assurance -Customers must be assured through adequate guarantees that their purchase will perform as expected. Empathy.- of the problems and issues faced by their customers.Tangibles.- tangibles reflect the physical characteristics of the seller's business, such as its website, marketing communications, and delivery materials, their influence is more subtle than that of the other four service quality dimensions. Company sales force- comprises people who are employees of the selling company. Independent agents(manufacturer's representatives) - salespeople who sell a manufacturer's products on an extended contract basis but are not employees of the manufacturer.Order getter- salesperson whose primary responsibilities are identifying potential customers and engaging those customers in discussions to attempt to make a saleorder taker- primary responsibility is to process routine orders, reorders, or rebuys for products. Sales support personnel- enhance and help with the overall selling effortselling teams combine sales specialists whose primary duties are order getting, order taking, or sales support but who work together to service important accounts. A sales contest- short-term incentive designed to elicit a specific response from the sales force
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