The Leitch Quality Drug Company.edited (1).docx

Integrating proper marketing strategies will ensure

Info icon This preview shows pages 9–10. Sign up to view the full content.

Integrating proper marketing strategies will ensure the firm stays relevant in the market (SSP, 2015). The LQDC mostly relies on the newspaper adverts done by Rexall but this should not be the case. More marketing and advertisement channels like use of social media, print media and even use of marketed consultants should be embraced by the partners. Improving their marketing strategies will ensure that the information is visible to all the consumers who may want to get certain knowledge in relation to the product or services offered by the LQDC. The firm can also choose to incorporate other products. Venturing in other products apart from the same ones offered will bring in new customers and new customers entails larger sales and in turn higher profit margins are reached. Mr. Henry and Mr. Neds should convince Carl and Richard Leitch to accept the merger request by the national grocery. The merger will see the firm offer new products. Customers will be attracted since they would have been enabled to do the entire
Image of page 9

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

THE LEITCH QUALITY DRUG COMPANY 10 shopping under one roof. This will bring in new and curious clientele. The sales will be boosted and high revenue will be generated. A merger will not only be beneficial to the business but to the entire business as whole too. Reference William F. Glueck (1980). The Leitch Quality Drug Company Strategic Planning (SSP). (2015). Systematic Strategic Planning, 31-32. doi:10.1201/b19263-7
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.
  • Fall '17
  • mwenzi
  • Marketing, Sociology, Leitch Quality Drug Company, leitch quality drug, quality drug company

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern