The Leitch Quality Drug Company.edited (1).docx

Integrating proper marketing strategies will ensure

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Integrating proper marketing strategies will ensure the firm stays relevant in the market (SSP, 2015). The LQDC mostly relies on the newspaper adverts done by Rexall but this should not be the case. More marketing and advertisement channels like use of social media, print media and even use of marketed consultants should be embraced by the partners. Improving their marketing strategies will ensure that the information is visible to all the consumers who may want to get certain knowledge in relation to the product or services offered by the LQDC. The firm can also choose to incorporate other products. Venturing in other products apart from the same ones offered will bring in new customers and new customers entails larger sales and in turn higher profit margins are reached. Mr. Henry and Mr. Neds should convince Carl and Richard Leitch to accept the merger request by the national grocery. The merger will see the firm offer new products. Customers will be attracted since they would have been enabled to do the entire
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THE LEITCH QUALITY DRUG COMPANY 10 shopping under one roof. This will bring in new and curious clientele. The sales will be boosted and high revenue will be generated. A merger will not only be beneficial to the business but to the entire business as whole too. Reference William F. Glueck (1980). The Leitch Quality Drug Company Strategic Planning (SSP). (2015). Systematic Strategic Planning, 31-32. doi:10.1201/b19263-7
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