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Projects that the unit has under consideration is the

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projects that the unit has under consideration is the use of wind and solar energy for selectedJollibee stores.Along the way, Jollibee has realized that investing in environmental initiatives bringsmultiple benefits. The issue of environmental compliance is addressed and the initiativesthemselves become the company’s cost-saving measures. As stated by Benigno M. Dizon, VicePresident for Corporate Engineering of Jollibee Foods Corporation, the cost-saving feature ofcaring for the environment makes “environmental protection an investment, rather than aburden”.Expanding environmentalism beyond the storesJollibee’s environmental programmes are not confined within the walls of the Jollibeestores. Through the corporate social responsibility programmes of the Jollibee Foundation,Jollibee is helping a number of communities with their environmental programmes andencouraging volunteerism among their employees by encouraging them to participate in earth-friendly programmes.In celebration of Earth Day in 2009, employees of Jollibee stores in Metro Manila, throughthe leadership of Jollibee Foundation, participated in the clean-up activity in the vicinity of theCultural Center of the Philippines (CCP). Volunteer employees of Jollibee Metro North engagedin tree-planting activities in the La Mesa Dam Eco-Park.
135ConclusionTo conclude, Jollibee’s efforts to deal with the pressures of complying with thegovernment’s environmental standards and to cope with the challenges of stiff and fiercecompetition in the fast-food chain industry have pushed it to develop great innovations inenvironmental management and energy and utility management which are being emulating byother industries. In the process, Jollibee has become an increasingly green CC-friendly chain,thanks to the pioneering efforts of the CED visionaries, the green and energy transformers.
136APPENDIX IX:Haribon FoundationInterviewees:Blas Troy Tabaranza,Executive Director;Arlie Joy Endonila,HRManager;Anabelle Plantilla,Director, Organizational Sustainability Division;Ryan Guevarra,Forester/Researcher;Jerbert M. Briola,Advocacy SpecialistVenues:Haribon Foundation, Quezon City and UP Campus, Diliman, Quezon CityDates:July 27, 2009; August 18, 2009; September 19, 2009General backgrounderHaribon comes from the term “Haring Ibon” or “King Bird”.Haribon, the NGO, is one of the leading, largest, and oldest environmental organizations inthe Philippines. It started as a bird-watching society in 1972. However, environmental pressureson the bird population, especially on rare and endangered species, helped transform the group ofbird-watching hobbyists into an organization espousing environmental protection. The firstenvironmental project of Haribon was the Philippine Eagle Project, which sought protectivesanctuary for the critically endangered Philippine Eagle. In 1983, the organization became anofficial conservation foundation and its name was changed from the “Haribon Society” to the

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Term
Fall
Professor
Dunno
Tags
The Land, Greenhouse gas, Kyoto Protocol,

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