Political environment the mexican government is a

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Political EnvironmentThe Mexican government is a presidential republic that has some similarities to the United States’ political system. However, there are some differences. Mexico has democratic elections to elect officials to their positions. The government consists of three levels and separates power between the branches. Elected officials in Mexico cannot run for a second term which can result in a lack of motivation to push for change for the country if it takes longer than
11Export Business Plan for Geo Linkone term in office. Mexico is trying to make changes for the future but this requires having enough time in office to put these policies into effect. Label RequirementsThe mandatory label information required by the Mexican government is an issue that many companies often fail to comply and find themselves learning an expensive lesson. Most importantly, the labels on an imported product must be written in Spanish. The label must show the product identity, the manufacturer and its address, the importer’s name, the country of origin, some warnings of using the product, instructions, and guarantees or warranties offered by the provider. Geo Link will create bi-lingual labels to adhere to the scooters frame.ProhibitionsThe Mexican government prohibits false and misleading representations. All informationgiven to consumers must be free from false representation and not mislead Mexican consumers. Geo Link will make sure to place the correct information on their labels and any discrepancies will be the sole responsibility of the company to rectify the issue with the Mexican government.The Export Marketing PlanMarket ScreeningGeo Link conducted a market screening in Mexico during 2018 to find its ideal target market. The screening conducted surveyed potential customers and researched the existing competition and their inventory. The results indicated that commuters age 16-45 would be highly
12Export Business Plan for Geo Linkinterested in using Geo Link’s rental service to aid in their daily commute. Also, the company researched which scooters sold well in Mexico to know the style and type that would interest consumers. The research demonstrated in the Mexican market proved that increased interest in scooter rental availability is sufficient and growing to support an additional company exporting electric scooters into Mexico City. The 150% increase in scooter rental use from consumers between 2016 to 2018 confirms the demand in this market. Commuters need additional sources of easy transportation where electric scooters can be available on every corner of the city to rent and use.Short Term and Long Term GoalsGeo Link’s short term goal is to export electric scooters into Mexico City within the next 6 months this will require a small warehouse location in Mexico City, less than 400sqft for storage, maintenance, repairs. This location will be ran by two local employees that will complete 30 days of training prior to opening. As consumer use increases, Geo Link will be able

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