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You would identify which source is used for each of the 8 characteristics; some characteristics may have multiple sources. Every characteristic must have at least one source. The bibliographic/Data Sources table can be added at the bottom of the table. PART 2: Social Media & Marketing [25 points]Social Media AnalysisFor this part of the case, you are to identify 3 companies and describe their use of social media. You must choose ONE company for EACH generation. The company cannot itself be a social media company (for example, you cannot analyze Twitter.) Company #1: Company URL: 1Which of the 3 generation is being PRIMARILY targeted? How did you reach this conclusion? 2What Social Media is used in this website: [Be specific]3Do you believe that the use of social media in marketing this product/service is effective from a marketing perspective? Make sure to include data to support your analysis. Your personal opinion should notbe the basis of this analysisCompany #2: Company URL: 1.Which of the 3 generation is being PRIMARILY targeted? How did you reach this conclusion?
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Marketing, Generation Y, Generation X, Social Media & Marketing