Retargeting target customers that already use other

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Retargeting:Target customers that already use other Peperami Products. Develop a Re-targeting strategy that minimize the CPA (Cost per acquisition) around 40 - 50% of its expected value and that engages existing customers to this new product. People who already buy and consume other Peperami products are more likeable to
trust a new product because they already know the brand and have experienced it. Itis expected by the end of October, that at least 15% of the people who consume another Peperami product, buy this one as well.Engagement:Increase the engagement on social media and the online presence of the brand with this new product, this includes: Increase Web page traffic by 40%. Increase Social Media Likes, Comments, Shares and tags (mentions) by 150-200%. All of this Before December of this year. The Objective is to generate long term and indirect revenue using the online world.Nature and extent of the Marketing Objectives:The nature of the campaign is to be interactive, to make people talk about it, comment, post or tag in social platforms, it is meant to be simple, funny and very catchy. There will be 2 different Ads: one for Moms and children, and another one foryoung adults. Peperami bites comes to the market as a To-go snack but is way beyond than that. It is a piece of meat (pork) that contain a bunch of nutrients including high amounts of protein and gives children and young adults a hit of energyfor the everyday shores. It can be consumed in school, college, between meals, before having lunch at home, or simply when craving a quick snack.The campaign will include children between 7 – 15 years old and young adults, until 20 – 21 years old. It will be held in the state of Victoria, Australia and is expected to reach an estimated of 1.2 million of people. Children and young adults from all nationalities and genres. Main characteristics of those are: Spend time with friends: Either in the school, after school or at any of the friends’ houses.Their life is based on going to school and belonging to social groups like sportteams/ dance groups/ gaming communities/ etc.They spend sometimes more than half a day out of their houses and they need handy food to attack hunger and recharge energy to keep going throughit.They belong to online communities as well like Facebook, Instagram or Snapchat and share interests.Children that eat already other snacks sold in the market that may be less healthier or convenient.Young adults who go to university/ College that are studying most of their day and barely go home.Young adults that doesn’t have a lot of time to cook or a lot of money to buy food outside.
Young adults that have obligations (for example part-time jobs) and are always on the run, making it hard for them to have a proper meal on extendedperiods of time.

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