Home market for espresso machines is experiencing

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Home market for espresso machines is experiencing high growth. 2. Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of the organisation Strengths MacVille Operations - Good reputation after sale services Marketing and sales - Excellent advertising and marketing mix After-sales service - State of art Management information system. Weaknesses Inbound logistic - Poor performance of contracted delivery company. Outbound logistic - Lack of experience personnel to deal with import and custom. Opportunities New Sydney market - Use of internet for advertisement, withdraw of competitor from new Sydney market.. Strategic alliances - Increase in population growth rate. Threats Rising Australian dollar - Raising interest rates could decrease disposable income Global Corporation entering the market - Nufix.inc a global corporation entering in espresso machines and bean market, Bean ex coffee supplier is entering in espresso machine market.. 3. Review existing and potential competitors and allies (2 competitors and 3 allies): Review for each competitors and allies on their strengths and weaknesses Competitors: Competitors Strength Weakness NuFix Inc. It is shifting from instant coffee to espresso machine and coffee Marketing, Finance and Human resources Difficulty in adopting to need of niche market BeanEx Coffee bean trader is going to import expresso machine for their wholesaler clients. Easy entry to market No established service department to provide after sale services to wholesale clients.
Allies : Allies Strength Weakness Home Espresso Traders Home consumer market compliment commercial consumer market. Alliance also focuses on non-hospitality sector. Ambrossia Coffee Roast Sharing of client base Product image is commodity based. Java Estate 100% committed to hospitality and coffee bean market. Other coffee bean supplier may not recommend Mac villecoffee machines with this strong alliance 4. Review potential allies tender submissions (3 allies): For each allies, describe: o Organisational alignment (mission, vision, values) o Financial and Trends o Due diligence materials o Overall performance of the ally
Allies Description of business Description of joint business Risk Home Espresso Traders To sell espresso machines to home customers in Sydney Shared space in four trade fairs Partner not fulfilling financial commitments Partner access to Macville trade secrets Association with non- industry partner may impact negatively on customer base Ambrossia Coffee Roast Sell all grades of coffee beans Share of outdoor advertising cost at café outlets. Association with poor quality brand.

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