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Home market for espresso machines is experiencing high growth.2. Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of the organisationStrengthsMacVille Operations - Good reputation after sale servicesMarketing and sales - Excellent advertising and marketing mixAfter-sales service - State of art Management information system.WeaknessesInbound logistic - Poor performance of contracted delivery company.Outbound logistic - Lack of experience personnel to deal with import and custom.OpportunitiesNew Sydney market - Use of internet for advertisement, withdraw of competitor from new Sydney market..Strategic alliances - Increase in population growth rate.ThreatsRising Australian dollar - Raising interest rates could decrease disposable incomeGlobal Corporation entering the market - Nufix.inc a global corporation entering in espresso machines and bean market, Bean ex coffee supplier is entering in espresso machine market..3. Review existing and potential competitors and allies (2 competitors and 3 allies): Review for each competitors and allies on their strengths and weaknessesCompetitors: CompetitorsStrengthWeaknessNuFix Inc.It is shifting from instant coffee to espresso machine and coffeeMarketing, Finance and Human resourcesDifficulty in adopting to needof niche marketBeanExCoffee bean trader is going to import expresso machine for their wholesaler clients.Easy entry to marketNo established service department to provide after sale services to wholesale clients.
Allies:Allies StrengthWeakness Home Espresso TradersHome consumer market compliment commercial consumer market.Alliance also focuses on non-hospitality sector.Ambrossia Coffee RoastSharing of client baseProduct image is commodity based.Java Estate100% committed to hospitality and coffee bean market.Other coffee bean supplier maynot recommend Mac villecoffee machines with this strong alliance4. Review potential allies tender submissions (3 allies):For each allies, describe:oOrganisational alignment (mission, vision, values)oFinancial and TrendsoDue diligence materialsoOverall performance of the ally
Allies Description ofbusinessDescription ofjoint businessRiskHome Espresso TradersTo sell espresso machines to homecustomers in SydneyShared space in four trade fairsPartner not fulfilling financial commitmentsPartner access to Macville trade secretsAssociation with non-industry partner may impactnegatively on customer baseAmbrossia Coffee RoastSell all grades of coffee beansShare of outdooradvertising cost at café outlets.Association with poor quality brand.