Does the concept or approach: f focus on the intended goal f fill the requirements needed f stay true to the organisation’s ethos/principles f have potential – can this translate into real results. A confident response With your understanding of the subject-matter and from the discussions that have taken place, you will be in a positon to contribute confidently. Provide your considered responses and make references to any information of relevance that has been given in the discussion and debate. From your own research and knowledge you may also be able to draw on other associated information that may hold relevance to the situation for further development of the ideas given. Make sure you are: f articulate f positive f respectful f constructive.
28 WORKBOOK | © 2016 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | MARKETING IDEAS_V1.0 Activity 3b Following on from Activity 3a, in your groups, work together, developing and exploring your ideas further. Look at any further new ideas that may be generated as a result of your discussions, and participate in questioning to assess their feasibility.
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