They agreed to a collaboration, even though rock groups at the time were seen as snobby They did a collaboration on Walk This WaySONG: RUN-DMC Ft. Aerosmith – Walk This WayoWas a huge success for both groups Raising Hellwould become the best-selling rap album peaked at #3 on billboard charts oSold 3 million copies on the strength of Walk This WayoSong revived Aerosmith’s careerFirst top 10 rap song (not including Blondie)The Beastie Boys album (License To Kill) would eventually eclipse RUN-DMC and sell 11 million records Hip hop was selling better now and more rap videos were being played on MTVRUN-DMC made a second movies called Tougher Than Leather oHad only one weekends worth of viewings and bombedThere were no other rappers that would make movies – they were in a league of their own because they were the only ones making money oThey were the first rappers that had money to experiment withThe movie had Slick Rick, Rick Rubin, and Russell Simmons in it It was a low budget movie $700,000 – underground filmBecause rap was in the spotlight, movie would get a lot of press for freeOpened in 15 theatres, mostly in NYCoOnly lasted one weekend because violence would spark up in the theatres andit did poorly
oThey didn’t understand why this was happening because they rapped about positive things They went on to endorse Coca-Cola and AdidasSONG: RUN-DMC – My AdidasThe rock and roll experimental and shouting became passé oNo longer what rap wanted oThe level of rapping kept evolving When RUN-DMC came into the market many rappers quit because they couldn’t keep up oLL Cool J also had this effectRUN-DMC at this time were also in danger of being phased out oMore attention was focused on lyricsoBeats were also made differently because samples were being used oBoogie Down Productions, Jazzy J & Fresh Prince, Public Enemy now becoming relevant RUN-DMC put out a few more records but other groups came out and were game changersThe next album (fourth) was called Covered In Leatherand was the record that lead people to lose interest in RUN-DMC In 1990 they released an album called Back From Hell– some of their members went through personal battles with drugs and alcohol In 1991 chargers were pressed against RUN for raping a college student in Ohio oThis was the first negative charge against them oThis was one of raps first “bruises” oThe charges were eventually dropped 1993 they made a comeback again with their Down With The Kingalbum gold album Big names were trying to help them stay relevant Down With The Kingin 1993 became their biggest selling single to dateAlbum sales are the time were also doing well overall Eventually when they broke up, RUN would go on to be an ordained minister for a Christian sect Jam Master Jay would produce a few artists such as OnixThe next LP was Crown Royalin 2000
oOn this record they did many
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- Winter '11
- Hip hop music, RUSSELL SIMMONS