Take advantage of some of the features of business Pages such as the discussion board to engage your fans. 2. Choose a name and category for your Page. In most cases, this should be your company name (or brand or product name if you choose that classification). (Note: If you classify your page as a local business, you’ll be asked for additional location information.) 3. Now get started! Tweet This Ebook!
How to Use Facebook for Business 22 As the administrator, by default, your name and profile will not show up anywhere on your Page. You are the behind-the-scenes manager. When you post new information or respond to a discussion thread, it will appear to be posted by your company rather than you personally , even though you‟ll be logged in as yourself (this can be changed in your Page‟s settings). You can designate multiple administrators as well to help with the maintenance of your Page. In addition to being the administrator of your Page, you will want to become a fan. C lick the “Like” button on your P age to become a fan. Once you become a fan, you will be listed among all the other fans on your Page and all the Pages of which you are a fan will show up on your profile, giving your business more visibility to your network. How to Promote Your Page Now that you‟ve built your Page, you need to focus on attracting some fans. Here are a few ideas to get you started. Create an engaging Page. Use applications like the discussion board and YouTube video box to add more interesting and engaging content to your Page. Give users a reason to become a fan of your Page and engage with you. More advanced Facebook users can add custom pages to their Page using iFrames. ( More Info Here ) Leverage the viral nature of Facebook – the News Feed. The added benefit of creating an engaging page is that every time a fan engages with your page – from becoming a fan to posting a comment to attending an event – that activity is published to their “ News Fe ed” which can be seen by their friends on Facebook. When a user first logs into Facebook, they Tweet This Ebook!