P 439 coca cola monitors any web sites in which it is

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54. (p. 439) Coca-Cola monitors any Web sites in which it is mentioned. Some of these Web sites do contain communications that is malicious and some of their information is wrong. When such a site is discovered, Coca-Cola has its _____ personnel respond to set the record straight without using legal jargon or highly technical communication. The PR practitioner analyzes the organization's relationships with its publics; evaluates people's attitudes and opinions toward the organization; develops and implements a mix of PR activities, integrating them whenever possible with the firm's other communications; and solicits feedback to evaluate effectiveness. AACSB: Reflective Thinking Bloom's: Apply Difficulty: Hard Learning Objective: 17-02 Describe the key tasks of public relations practitioners. Topic: PR Planning and Research
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