o Dump bin A bin full of products dumped inside o Bidding portals Getting

O dump bin a bin full of products dumped inside o

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o Dump bin: A bin full of products dumped inside. o Bidding portals: Getting prospects o Glorifier: A small stage that elevates a product above other products. o Wobbler: A sign that jiggles. o Lipstick Board: A board on which messages are written in crayon. o Necker: A coupon placed on the 'neck' of a bottle. o YES unit: "your extra salesperson" is a pull-out fact sheet . o Electroluminescent: Solar-powered, animated light in motion. Kids eat free specials: Offers a discount on the total dining bill by offering 1 free kids meal with each regular meal purchased. Sampling: Consumers get one sample for free, after their trial and then could decide whether to buy or not. 31
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Online deals vs. In-store deals[ edit ] There are different types of discounts available online versus in the stores. On-shelf couponing: Coupons are present at the shelf where the product is available. * On-line couponing: Coupons are available online. Consumers print them out and take them to the store.Although discounts can be found online and in stores, there is a different thought process when shopping in each location. For example, “online shoppers are more price-sensitive because of the readily available low search cost and direct price comparisons”. [2] Consumers can easily go to other websites and find better deals as opposed to physically going to various stores. [2] In addition, buyers tend to refrain from purchasing bonus packs online because of the skepticism (of fraud and scams) that may come with the deal. [2] Since “…bonus packs are more difficult than price discounts to process online, they are more difficult and effortful for the consumer to understand”. [2] For example, a buy-one-get-one-free deal on a website requires more work than the same bonus pack offered in a store. Online, consumers have to deal with payment processing, shipping and handling fees, and days waiting for the products’ arrival, while in a store, the products are available without those additional steps and delays. Trade sales promotion techniques[ edit ] Trade allowances: short term incentive offered to induce a retailer to stock up on a product. Dealer loader: An incentive given to induce a retailer to purchase and display a product. Trade contest: A contest to reward retailers that sell the most product. Point-of-purchase displays: Used to create the urge of "impulse" buying and selling your product on the spot. Training programs: dealer employees are trained in selling the product. Push money: also known as "spiffs". An extra commission paid to retail employees to push products. Trade discounts (also called functional discounts): These are payments to distribution channel members for performing some function . Retail Mechanics[ edit ] Retailers have a stock number of retail 'mechanics' that they regularly roll out or rotate for new marketing initiatives.
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