C individualism 36 individualism affects which of the

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C. individualism 36. Individualism affects which of the following? E. all of the above 37. Consumers higher in individualism are more likely to _____ when faced with poor service performance. E. a, b, and c 38. Laurie purchased an entertainment armoire from a national chain furniture retailer. Unfortunately, one of the doors did not operate properly, so she called the retailer to complain. A service representative was sent out to adjust the door, but just a few weeks later, the problem reoccurred, so Laurie called again and asked for a new armoire. The store manager said that another service rep would have to come out to determine if it was due to a manufacturer's defect before it could be replaced. Because the service representative failed to show up, the manager decided to offer Laurie a new armoire. Unfortunately the replacement had the same problem and Laurie demanded her money back. Now she tells everyone she knows the problems she's had with this retailer. Which value most likely underlies Laurie's complaining behavior? D. individualism 39. According to the authors, American culture increasingly values _____. A. diversity 40. Which of the following statements is true regarding Americans' other-oriented values? B. Since World War II, Americans have increasingly valued diversity. 41. The value that Americans place on youth has _____. B. shown a slow reversal toward more value being placed on age in recent years
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42. A shift away from a competition oriented society would most likely affect _____. C. the use of comparative advertising 43. Marketers have responded to Americans' increasing concern for the environment with an approach called _____. A. green marketing 44. Which of the following is NOT generally involved in green marketing? A. developing products whose production, use or disposal is less harmful to the environment than the traditional versions of the product C. pricing products lower than the competition 45. Health Valley is a brand of food, such as breakfast cereals, that uses all natural and organic ingredients. Moreover, they only purchase grain from organic farms. They state on their packages that "organic farming helps keep our food pure and protects our land and water from harmful substances. By supporting dozens of small organic farms, Health Valley helps protect a way of life for these family farmers, and helps ensure a safer and healthier Earth for you and your children." This is an example of _____. A. green marketing 46. As green claims increased in number and scope, the FTC developed the _____ to help alleviate concern over the potential for marketers to mislead consumers. B. Marketing Required Guidelines 47. The "Green Guides" provide examples of acceptable and unacceptable practices dealing with advertising and package claims relating to such areas as the environment, in general, as well those relating specifically to E. all of the above
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48. Green marketing methods that are profitable for the farmer, environmentally sound, and socially responsible are said to be _____.
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  • Fall '12
  • Pantel
  • Marketing, Following, d., following statements, c.

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