SWOT AnalysisThe SWOT Analysis is an exploration of both the internal and external environments ofthe organization. The internal environment is analyzed through strengths and weaknesses whilethe external environment is analyzed through weaknesses and opportunities. This sectiondescribes the strengths, weaknesses, opportunities and threats for Allstar Brands. Table 4: SWOT AnalysisStrengthsA high market share.High brand awareness.Highest amount of ingredients in theirformula.Highest intention/actual purchase ratio amongover the counter brands.Economies of scale in its production.A strong brand reputation that has been builtover time.Relative inelasticity of the industry in the coldindustry.Several supporting brands that help todiversify the portfolio of the product andstabilize demand overall.WeaknessesLow price of stock.Low prices.Dyrup has better brand perception.It produces only one children’s product.Overcapacity as a result of growth.A lot of capital that is tied up in promotionsand advertising.The company does not have an ordering siteon the internet.The company has not carried out extensiveproduct diversification.OpportunitiesChanges in the perception of alcohol in OTCbrands among customers.Higher prices by competitors.Driscol has lost a significant share of themarket and may be available for takeover orbuyout.There are emerging markets in the allergy andcough markets which can be entered.The company could diversify its products soas to increase its product portfolio. The fact that many people access the internettoday means that there is an opportunity in thecreation of a website for online ordering ofthe products that the company offers. ThreatsChanges in laws affecting the formulations ofproducts.The introduction of End+Raising prices could reduce the market shareif the demand by customers is more elasticthan it was previously thought.The market could be moving into maturity.