acceptable to the Registrar. Under normal processing times, you will receive a notification letter back confirming or refusing your proposed business names within three (3) weeks of its submission. The following guidelines should be used in determining if your proposed business name will likely be acceptable to the Council. Each business name or proposed business name is considered on its own merits on a case-by-case basis. Your business name may not include/contain language: 1.such as “law office”, “law firm” or “legal services” or otherwise imply that you are practising law or providing legal services unless you are also a member in good standing of a Canadian provincial or territorial law society or the Chambre des notaires du Québec. 2.that could imply a connection with a government agency or with a public or charitable service organization (e.g. Immigration Canada or Alberta Immigration). 3.that would imply a connection with a cultural, racial, ethnic, or religious group or organization so that it implies that you are “the” official agency, preferred provider or are somehow recommended/endorsed by such group to provide immigration services over other authorized representatives. 4.that would imply that your business is “the only” or “the best” immigration consultancy practice/service (e.g. “The” Immigration Consultants of Toronto). 5.that would imply a comparison between the services you provide to that of other authorized representatives (e.g. Best Immigration Consultancy Service, Greatest Immigration Consultancy Service, etc.). 6.that would be misleading as to the number of authorized representatives practising with you. (e.g. ABCD Immigration Consultants Limited or ABCD Immigration and Associates Inc. or ABCD Immigration & Co.) 7.that would imply the existence of a partnership, association or affiliation between consultants or other authorized representatives when no such relationship exists (i.e. two sole practitioners who share office space carrying on business under a common business name). 8.that is specifically prohibited by statute in the jurisdiction where your business is or will be registered such as legislation covering business names, business corporations, Human Rights Act, partnerships, Patent Act, Trade-marks Act, Copyright Act). 9.that is demeaning, degrading or derogatory. 10.that is too general or only descriptive (e.g. Immigration Detentions Consulting Service, Family Visas Immigration Consulting, etc.). 11.that is too general, so a potential client cannot clearly know what your business does. (i.e. John Smith by itself does not convey any information as to occupation or business. Alternatively, John Smith Consulting could be “financial consulting”, “computer consulting”, “engineering consulting”, etc.) You need to include other words along with your name, especially if registering as a sole proprietor, to clearly show your business services. John Smith Immigration Consultingas a business name for your sole proprietorship or corporation will likely be approved (unless someone has already chosen that name) by the Registrar. 12.