The Coca-Cola Company also uses the FIT system in its business operations. This software is important in enabling the integration of different departments’ functions to ensure that they work together towards achieving the main goal of boosting the number of sales for the company ( Pagani & Pardo, 2017). FIT also provides a level of unit of control, thereby reducing the chances of clashing of responsibilities in the company. By showing the specific people who need to perform some particular task, FIT increases accountability in the company, which also improves their efficiency among employees. Information Technology Recommendations One would recommend Coca-Cola to have diverse information systems in its operations. One of them is the Executive Support Systems (ESS). As an information system, ESS is quite important in aiding in the decision-making process among the executives, especially in regards to decisions on the strategies of attaining more sales ( Peters et al., 2015). ESS software will be imperative in enabling the company to improve the scale of its operations as well, which includes
7 INFORMATION SYSTEMS FOR COCA-COLA informing decision-making on the expansion into more markets. Coca-Cola should also adopt the use of the Knowledge Management System (KMS) that is useful in capturing vital pieces of insights, showing some possible areas of adjustment for the company. Even so, there will be a need to automate entirely, the functions of the existing information systems as well the ESS and KMS once adopted ( Valacich & Schneider, 2016). Automating the functionality of all linked information systems, including ES and KMS, will help bring the performance of each type of software to the optimum level, which will ease decision-making in the company. User Decisions to Be Made, Levels of Information Groups, and Need for Automation Users need to make several types of decisions in using the systems, while the levels of information groups also vary. For example, users need to make decisions on the market niches that they need to target, to ensure that the latter increase upon the number of sales by the company ( Pagani & Pardo, 2017). At the same time, different information group levels that will rely on ESS and KMS systems include operational executives, management executives, and strategic/logistics personnel. These three levels are important in satisfying the current and future needs of the firm. The automation of ESS and KMS will be critical like in any other information system application, which will ease the communication between the executives since the feedback on any decisions will receive a timely response in regards to the processing and distribution of goods ( Valacich & Schneider, 2016). The automation of information systems can also help in enabling a participatory approach in the management of company operations.
- Winter '11