100%(1)1 out of 1 people found this document helpful
This preview shows page 5 - 7 out of 13 pages.
Signature:_________________ Date: ______________ASSESSMENT TASK 2 – PROJECT1Instructions to studentsFor this assessment you will need to perform the following tasks. These tasks will need to be completed and submitted in a professional, word processed, format. The task must be 1000 words minimum in length.The PitchThe business idea is as follows;You want to start up a tour business that for caters MAMILsThe idea is that, for a fee, you will arrange cycling tours in desirable (bucket list) locations,e.g. oTour of Tasmania in warmer monthsoIn the more temperate months offer tours of wine regions such as Barossa and ClairValleys in SA, or Margaret River Region in WA or Hunter Valley and surrounds in NSWoTropical tours in the colder months e.g. the Daintree and Port Douglas region, etc.The tours will accommodate approx 20-30 cyclists at a time and will be fully supported by your team of tour coordinators and tour support teams.You will market to MAMILs in your own capital cityBSBMGT517 Manage operational planCambridge College InternationalNational Provider No. 90069 | CRICOS Registration No. 00159KVersion 2017.1Page 5of 13
You will equip a 6 Metre (20ft) shipping container to safely and securely transport their bicycles and equipment to the starting point for each tour and return everything to a central point back in their capital city at the end of the tour.It is the responsibility of each MAMIL to drop off and pick up their gear at the central point in your capital city.The duration of the tours will range from 7-14 days Preliminary research on your part indicates that MAMILs would be prepared to pay in the range of $3-5K each for a tour.The model that your tours will follow is;oThe MAMILs pay their own travel costs to get to the start point of the tour and their return home at the completion of the tour. oYour tour team will provide a support vehicle to travel with the herd each day of thetour.oThe tours will range from budget tours where the herd will stay overnight in camping and caravan parks along the way, through to more up-market tours where they will stay in hotel and or B&B style accommodation.oFor the budget tours you propose that your support vehicle provides a BBQ breakfast and evening meal at the camps.The way you want to set up this new business is to develop a single but successful operation that services MAMILs in your Capital City. When you have the model running successfully you plan to franchise operations nationally and potentially internationally. Your goal is that in five years’ time you will be managing a group of franchises and have both a good income as well as a good work/life balance.Instructions for groups1.Conduct a SWOT analysis on this proposal2.Following the SWOT analysis make a determination on the viability of the proposed business. Consideration for your risk management and decide on a “Go” or “No-go” for developing this business3.Assuming a “Go”, now your team is to agree on a business name4.Now develop a Mission Statement for the business5.