Signature date assessment task 2 project1

Signature: _________________ Date: ______________
ASSESSMENT TASK 2 – PROJECT1
Instructions to students
For this assessment you will need to perform the following tasks. These tasks will need to be
completed and submitted in a professional, word processed, format. The task must be 1000
words minimum in length.
The Pitch
The business idea is as follows;
 You want to start up a tour business that for caters MAMILs
 The idea is that, for a fee, you will arrange cycling tours in desirable (bucket list) locations,
e.g.
o Tour of Tasmania in warmer months
o In the more temperate months offer tours of wine regions such as Barossa and Clair
Valleys in SA, or Margaret River Region in WA or Hunter Valley and surrounds in
NSW
o Tropical tours in the colder months e.g. the Daintree and Port Douglas region, etc.
 The tours will accommodate approx 20-30 cyclists at a time and will be fully supported by
your team of tour coordinators and tour support teams.
 You will market to MAMILs in your own capital city
BSBMGT517 Manage operational plan
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 You will equip a 6 Metre (20ft) shipping container to safely and securely transport their
bicycles and equipment to the starting point for each tour and return everything to a
central point back in their capital city at the end of the tour.
 It is the responsibility of each MAMIL to drop off and pick up their gear at the central point
in your capital city.
 The duration of the tours will range from 7-14 days
 Preliminary research on your part indicates that MAMILs would be prepared to pay in the
range of $3-5K each for a tour.
 The model that your tours will follow is;
o The MAMILs pay their own travel costs to get to the start point of the tour and their
return home at the completion of the tour.
o Your tour team will provide a support vehicle to travel with the herd each day of the
tour.
o The tours will range from budget tours where the herd will stay overnight in
camping and caravan parks along the way, through to more up-market tours where
they will stay in hotel and or B&B style accommodation.
o For the budget tours you propose that your support vehicle provides a BBQ
breakfast and evening meal at the camps.
The way you want to set up this new business is to develop a single but successful operation
that services MAMILs in your Capital City. When you have the model running successfully you
plan to franchise operations nationally and potentially internationally. Your goal is that in five
years’ time you will be managing a group of franchises and have both a good income as well as
a good work/life balance.
Instructions for groups
1. Conduct a SWOT analysis on this proposal
2. Following the SWOT analysis make a determination on the viability of the proposed
business. Consideration for your risk management and decide on a “Go” or “No-go” for
developing this business
3. Assuming a “Go”, now your team is to agree on a business name
4. Now develop a Mission Statement for the business
5.