and gave opportunity for the company to create other male dolls. By producing male dolls, it naturally got more young boys involved in playing with them and made the brand a lot less gendered which was quite interesting to see.
3Product placementToy Storyallowing Barbie to make appearances in all four movies could be considered product placement considering that it has likely been a huge contributor in creating revenue. Product placement is essentially when a brand pays for product visibility. In each of the Toy Storymovies, Barbie makes and appearance. Not only does she make a small appearance, she is seen wearing a different outfit. The reason for doing so is likely for pure profit. If Barbie was in the same outfit for each of the movies, the profit margin would be lower than it is currently. By having Barbie wear different outfits in every movie, it reinvents her and encourages individuals to buy four of the same doll wearing four slightly different outfits. Product placement is truly oneof the best ways to advertise something subliminally and has the potential to reach millions of people.Another source of fame was when the iconic Andy Warhol painted a picture of her. This lead to her gaining more fame and popularity. At this point, Barbie, the doll, was made a celebrity. It is rather interesting that this plastic doll was made so popular through consumerism and marketing. The well-known television show Saturday Night Live, who reaches millions of people every Saturday night, satirized her which kept her extremely relevant. Feminism ties in Barbie“Early feminist claimed that the pop culture spectacles were degrading to women” (Danesi, 2015, p.56). This argument seems to be popular when it comes to Barbie and everythingshe represents. Although the post feminism theory “does not see the display of women’s bodies on display of pop culture exploitation, but rather as a transgressive form of dialogue” (Danesi, 2015, p.57) when Barbie was first introduced, it wasn’t uncommon to see her in maid or very