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specialises in selling groceries (vegetables, fruit, meat, packaged foods, etc.), but also sellsmagazines, DVDs, health & beauty products, household products, pet and baby supplies andstationery items. Woolworths currently operates about 1000 stores across Australia: 976Supermarkets and an additional 19 "Metro" convenience stores carrying the same logo. Woolworthsalso operates Woolworths Online (at Woolworths.com.au), originally known as "HomeShop", as a"click and collect" and home shopping delivery service. For more information on the organisation andthe operations, please visit the organisation’s website at .Woolworths Group, formerly called Woolworths Limited, was founded in September 1924, originally under the name "Woolworths Bazaar Ltd.", a play on the internationally renowned F. W. Woolworth name. After discovering the name had not been registered in Australia, and Woolworths had no plans for overseas expansion, the company became "Woolworths Limited" on 22 September 1924. Following the company's first "Bargain Basement" opening in the Imperial Arcade, on Sydney's Pitt Street, there was little interest in shareholders to accelerate the brand's growth. However, as trading continued and shareholders brought more capital, the dividends paid by the company increased from 5% to 50% after its third year of operation.Consumer interest in the company grew after December 1924, as more branches of the store were established across Australia. Woolworths stores began selling a variety of goods, claiming the cheapest prices as well as money back guarantees. At the forefront of innovation in Australia, Woolworths stores became the first variety store in the world to install receipt printing cash register machines in 1926. Nearly twenty years after the company's establishment, Woolworths had a store in every state in Australia, following the opening of their Hobart store in 1940. With the company and its stores doing successfully, Woolworths began to experiment with expanding their grocery range; more stores began stocking fresh fruits and vegetables and a larger range of food. As the organisation began to gradually transition to becoming exclusively a grocery store, this saw the creation of the first "Big W" store in 1955, the brand's department store counterpart. Operational Management, Assessment 1 v2 Last updated on 10/09/2019 Page 9
T-1.8.1_v3Organisational Mission, Vision and Strategies (sourced)The organisational mission is to have Customers put themselves 1st across all their brands. To achieve this they have six priorities:1)Customer 1st Team 1st Culture2)Connected, Personalised and Convenient Shopping Experiences3)Differentiate our Food Customer Propositions4)Accelerate Innovation in our Drinks Business5)Unlock Value in our Portfolio6)E2E Processes - 'Better for Customers' and 'Simpler for Stores'Figure sourced from organisational websiteIt all starts with building a great retail team that listens to customers, team members and suppliers.