2000 2001 2002 2003 VS 1286 1450 1702 1816 2122 2339 3272 3586 3817 Limited Inc

2000 2001 2002 2003 vs 1286 1450 1702 1816 2122 2339

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2000 2001 2002 2003 VS 1286 1450 1702 1816 2122 2339 3272 3586 3817 Limited Inc. 7881 8645 9189 9365 9766 10105 8423 8445 8934 VS / Limited 16.3% 16.8% 18.5% 19.4% 21.7% 23.1% 38.8% 42.5% 42.7% Exhibit 2b: Percent Contribution of Victoria’s Secret to Total Sales of Limited Inc. 20 Annual reports from 21 Annual reports from
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14 Bibliography abc News. “Early Puberty.” February 07, 2001. <;. May 12, 2004. bebe. “The Company: the bebe woman.” <;. Bernard, Olivier et al. “Strategic Format Management.” McKinsey & Company . Bhatnager, Parija. “Victoria’s Secret: No Angel Here.” CNN/Money , 11 February 2003. Burch, Daniel. “Beware the Pitfalls of Multichannel Operations.” RetailTech Online , 1 July 2000. <;. Couvelaere, Josee and de Martini, Pauline. “The French Market for Lingerie.” British Embassy Paris: Trade and Investment, June 2003. Del Franco, Mark. “Strategies: One Big Secret.” Catalog Age , 1 April 2000. <;. Etam Developpement: Annual Report 2002. Fashion Planet. “Victoria’s Secret’s Webcast.” <;. March 15, 2004. Fox, Bruce. “CRM: Reaping the Promise Of Data Warehousing.” RetailTech Online , 1 July 2001. <;. Hoover’s Online. “Fruit of the Loom.” <- factsheet.xhtml>. May 12, 2004. Khemsurov, Monica. “Sexing up Victoria’s Secret.” CNNMoney.com. April 8, 2004. Lingerie Uncovered. “The History Victoria’s Secret and their Seductive Underwear.” <- uncovered.com/labels/victorias-secret-past.htm>. May 20, 2004. Lomartire, Paul. “The Not-So-Secret Corporate Takeover of Spring Break.” Palm Beach Post , Accent, pg. 4D. March 22, 2004. McKinsey Marketing Practice. “Marketing Spending Effectiveness.” McKinsey & Company . Meridith Levinson. “Your Place or Mine?” CIO Magazine , 1 August 2002. Mosley v. Victoria. 259 US. 464. 448-554. No. 00-5320. US Supreme Court. 2003. Tashi Tagg. “What’s Victoria’s Secret?”. <;. April 29, 2004 Victoria’s Secret: Annual Reports 1995~2003. <;. May 12, 2004. “Victoria’s Secret is Mining Data.” Chain Store Age Executive 72, no. 9 (1996): 89-90.
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