Increase technology use. By switching certain features to automatic mode, carnival will be able to save on water and electricity. By adding technology, the lights will automatically turn off when no one is in the room and someone whom washes their hands would have to put their hands under the robinet for the water to come up and the water will cut off by itself. The use of solar panel would reduce electricity cost as well. Critical Issues Legal Issues Legal issues for the company also tarnished its corporate image and reputation. Carnival had been sued by various entities for pollution, ship dumping of bile and other waste contaminants in international and jurisdictional waters and filing false statements with the U.S. Coast Guard. Fuel surcharges for passengers that were not part of the stated cruise fare and various other class actions have also led to legal proceedings. Alternatives Frivolous Lawsuits Waiver. As passenger are getting on board, they should be required to sign a waiver not to file any lawsuits against the company. Legal Team: Inform customers and have them sign a paper indicating that if anything happens on board, they must speak with their legal team about it and try to resolve the issues on board before they leave the shift because once they leave the ship, no further actions can be taken. Negligence Dismissal: Certain actions should not be allowed on board; thus, carnival should have a list of actions that can result in someone being endangered that people
should not participate in. If someone participate in those actions, they must take full responsibility. Potential cruise guest Carnival corporation’s management believed that only 20% of the us population, 9% to 10% of the UK population, and 4% to 5% of the continental European population had ever taken a cruise. Thus, leaving many potential cruise guests. Alternatives Create Awareness: Promoting a first-time cruise package that way first timer feel the needs to take advantage of the promotion and once they get on board, provide them with greatest service that can keep them forever a customer. Get people used to the cruising environment: Most people have never taken a cruise and are even scared of the whole on the water experience. Thus, cruises company should create very short cruises event like an afternoon on a ship where people go very close by for a short period so that they can get used to the whole cruises experience and from there, they will start taking longer cruises. Target one specific groups of people by offering vacation packages. For instance, start having spring and Christmas break packages to target college students. Long term Debt Increase Reflecting the increase in the number of ships ordered and going online, property and equipment steadily increased over the last five years from $21 billion to over $30 billion. For this same reason, by 2009 long term debt also increased from $5.7 billion to over $9 billion. Yet, it had dropped during to 7.6 billion by the third quarter.
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- Spring '20
- Test, Carnival Cruise Lines, Cruise ship, cruise line, Holland America Line, Carnival