This is an example of demographic segmentation aacsb

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This is an example of demographic segmentation. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 134. (p. 163) Create an example of geodemographic segmentation. Answers will vary but should combine geographic and demographic bases for segmentation. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 135. How have airline companies implemented loyalty segmentation?
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(p. 166) Airlines started with frequent flyer programs and have added priority upgrades, seating, and other services for their most loyal customers. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 136. (p. 168) Which of the segmentation attractiveness criteria is addressed when Magnolia Café asks the question, "Are there enough employees in the government center to justify targeting the center for lunch delivery service?" This addresses the question of whether the segment is substantial. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-03 Describe how firms determine whether a segment is attractive and therefore worth pursuing. Topic: Evaluate Segment Attractiveness 137. (p. 168) Which of the segmentation attractiveness criteria is addressed when Magnolia Pizzeria asks the question, "Are private food service companies allowed to deliver pizzas on the military base?" This addresses the question of whether the segment is reachable. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-03 Describe how firms determine whether a segment is attractive and therefore worth pursuing. Topic: Evaluate Segment Attractiveness 138. (p. 169) Which of the segmentation attractiveness criteria is assumed by the statement, "Build it, and they will come"? This assumes the segment will be responsive. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 08-03 Describe how firms determine whether a segment is attractive and therefore worth pursuing. Topic: Evaluate Segment Attractiveness 139. (p. 173) Rick's Computer and Copying Center has decided to target students at a newly opened satellite campus of the university. Which of the marketing mix variables will Rick use when
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developing a positioning strategy for his firm? Offer specific examples. All four Ps may be adjusted. Answers will vary. AACSB: Analytic Blooms: Understand Difficulty: 1 Easy Learning Objective: 08-05 Define positioning; and describe how firms do it. Topic: Develop Positioning Strategy 140. (p. 175- 177) Why do marketers often use perceptual maps when developing positioning strategies?
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  • Fall '12
  • Chris
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