In the United States the Harry Potter series of books were often at the top of

In the united states the harry potter series of books

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45. In the United States, the Harry Potter series of books were often at the top of The New York Timesfiction best-seller list. These books have been marketed to preteen, teen, and adult readers around the world. Scholastic, the publisher of the Harry Potter books, is using which of the following segmentation strategies? A. Multiple products with multiple market segmentsB. One product with multiple channels of distributionC. One product with multiple market segmentsD. One product with changes based on customer behaviorE. Multiple products with multiple segments9-15
Chapter 09 - Market Segmentation, Targeting, and Positioning46. Which of the following is an example of a multiple products and multiple markets strategy? 47. Kellogg's different types of cereals, each targeted at a different type of user, are an example of multiple products aimed at multiple markets. Manufacturing these different cereals is clearly more expensive than producing one but seems worthwhile if it adds to the manufacturer's sales revenues and profits, doesn't reduce quality or increase price, and 48. Kellogg's different types of cereals, each targeted at a different type of user, are an example of multiple products aimed at multiple markets. Manufacturing these different cereals is clearly more expensive than producing one but seems worthwhile if it adds to the manufacturer's sales revenues and profits, serves customers' needs better, and 9-16
Chapter 09 - Market Segmentation, Targeting, and Positioning

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