Emma noticed that she was almost out of gas so she

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9. Emma noticed that she was almost out of gas, so she pulled into the nearest gas station and filled up her tank. Emma's decision on which gas to purchase is characterized by _____. A. a high level of cognitive processing B. a low level of purchase involvement C. limited decision making D. extended decision making
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E. a high level of affective processing 10. Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited postpurchase behavior? 11. Which type of consumer decision making does NOT include alternative evaluation? 12. Which type of consumer decision making includes only a limited internal information search and no external search for information?
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13. Which type of consumer decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives? A. routine decision making B. nominal decision making C. extended decision making D. simple decision making E. limited decision making 14. Which type of consumer decision making involves the evaluation of many attributes and alternatives and employs complex decision rules? 15. Which type of decision making process in effect involves no decision per se?
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16. Nominal decision making is sometimes referred to as _____. 17. A completely nominal decision does not even include consideration of _____. A. inform ation B. problem recognition C. the "do not purchase" alternative D. purchase evaluation E. all of the above 18. Nominal decisions can be broken into which two distinct categories?
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Christopher Reinemann
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