Mission statements are meant to enhance better and

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vision failing to state guiding principles. Mission statements are meant to enhance better and continued operations. However, such as the mission is inclusive and broad aligning itself with the ambitions and strategies of the company. Even though the mission appears to be vague, it lacks the explicitness of stating the kind of people it serves ( Gong & Kan 2013) . Additionally, the mission fails to include technology in its statements making it curious since Aliexpress plan is to execute missions through using information technology. Elsewhere, even though the vision is unconventional, it fails to state the guiding principles explicitly. The mission and vision statement of Aliexpress is essential in ensuring the success of the company and thus needs to be improved. In improving the mission statement, it has to include the technological concept as it is its primary mode of operation ( Li 2016) . For instance, the mission statement should be “To make it easy to do business with its customers through the use
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ALIEXPRESS .MISSION AND VISION STATEMENT EVALUATION 3 of technology." On the other hand, the vision statement has to include guiding operational principles the can drive the company towards success. The vision statement could have been “for
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  • Fall '19
  • Statements, Vision Statement Evaluation, ALIEXPRESS MISSION

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