Product may be affected by a how different the

Info icon This preview shows pages 89–92. Sign up to view the full content.

View Full Document Right Arrow Icon
product may be affected by: A. how different the product is from existing products. B. how valuable the product is to the customer. C. the early adoption rates. D. the adoption of complementary products. E. All of these. All of these can influence the shape of the product life cycle curve. AACSB: Analytic Blooms: Understand
Image of page 89

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Difficulty: 2 Medium Learning Objective: 11-05 Describe the various product life cycles. Topic: The Product Life Cycle 118. (p. 247) The CEO of David's firm just came back from a business seminar, and he called David into his office. "I just found out about the product life cycle curve in a strategy seminar. This is a great tool. I want you to drop whatever you're doing and inventory all of our products to determine exactly where they are in the product life cycle." David needs to think fast for a good answer because he knows that: Although the product life cycle concept can be useful in guiding marketing strategy, it is difficult and often impossible to determine a product's precise stage of the product life cycle. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 11-05 Describe the various product life cycles. Topic: The Product Life Cycle 119. (p. 233) Which of the following is the correct sequence of new product adopters in the Diffusion of Innovation Curve? The diffusion of innovation curve spreads through the population over a period of time and generally follows a bell-shaped curve made up of innovators, early adopters, early majority, late majority and laggards.
Image of page 90
AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-02 Describe the different groups of adopters articulated by the diffusion of innovation theory. Topic: Diffusion of Innovation 120. (p. 234) Which of the following adopter categories refers to the last large group of buyers to enter a new
Image of page 91

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 92
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern