Blunt C Hill Wilson M 2013 Delivering effective social customer service How to

Blunt c hill wilson m 2013 delivering effective

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Blunt, C., &. Hill-Wilson, M. (2013). Delivering effective social customer service: How to redefine the way you manage customer experience and your corporate reputation . Retrieved from Burns, K. (2017). Social media: A reference handbook. Santa Barbara: ABC-CLIO, LLC. Georgescu, & Popescul. (2015). Social media – The new paradigm of collaboration and communication for business environment. Procedia Economics and Finance , 20, 277-282. Martin, G. (2017). The essential social media marketing handbook : A new roadmap for maximizing your brand, influence, and credibility. Wayne: Career Press. Odden, L. (2012). Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing . Retrieved from Ungerman, O., & Myslivcová, S. (2014). Model of communication usable for small and medium-sized companies for the consumer communication social media. E+M Ekonomie a Management, 17 (1), 167-184. 7
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Annotated Bibliography Aral, S., Dellarocas, C., & Godes, D. (2013). Introduction to the special issue — Social media and business transformation: A framework for research. Information Systems Research , 24(1), 3-13. This article discusses how businesses should utilize social media. The current trends and future trends, and what platforms to use. Additionally, it discusses how social media effects businesses and society as a whole. It points out that social media is still new and constantly developing. Due to the constant new technology and innovations related to social media, there is a constant need to learn more. There are areas that are complex and have yet to be addressed. Burns, K. (2017). Social media: A reference handbook. Santa Barbara: ABC-CLIO, LLC. This handbook provides the history of social media. It provides interesting facts about social media users. It also addresses the pros and cons of social media. Pros include limitless access to people and cons exposes potential scams and security breaches. It provides ideas on how to use the different social media outlets. Blunt, C., &. Hill-Wilson, M. (2013). Delivering effective social customer service: How to redefine the way you manage customer experience and your corporate reputation . Retrieved from This book provides tools and tips for businesses to provide the best customer service via social media. It caters to both experts and newbies to social media. Provides practical approaches that can easily be implemented. It gives a thorough understanding of building a strong strategic roadmap for success. Georgescu, & Popescul. (2015). Social media – The new paradigm of collaboration and communication for business environment. Procedia Economics and Finance , 20, 277-282. This article reflects on how social media has the capacity to reach so many people in an extraordinarily fast way. How businesses can reach so many consumers and then follow through with carious channels of communication to either gather more 8
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information or to understand the consumers need. It also reflects on the social and ethical consequences that come with this new-found way of communication.
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