Answer intensive distribution intensive distribution

This preview shows page 7 - 9 out of 44 pages.

Answer:Intensive Distribution:Intensive distribution aims to provide saturation coverage of the market by using all available outlets. Intensivedistribution is when a business ignores market segmentation and decides to supply their product to everymarket available. The idea of intensive distribution is that your product can be found anywhere where a personshops, so that the product will be available for as many customers as possible.Selective Distribution:Selective Distribution is a type of distribution strategy that lies and operates between intensive and exclusivedistribution. Selective Distribution involves using more than one, but lesser than all the intermediaries anddistributors who carry the company's products on a basis of a company specific set of rules.
Exclusive Distribution:Australian Training School trading as Southern Academy of Business and TechnologyLevel 1 and 4 Bathurst Street Sydney NSW 2000 | Phone: 1300 852 205|RTO Code: 31595| CRICOS Provider Code: 03602EFNSACC408 Work effectively in the accounting and bookkeeping industry Student Assessment Tasks ChecklistVersion : 2.0Last Updated : 07 May 2018Next Update: 07 May 2019Page7of44
BSBMKG609 Develop a Marketing Plan:Student Assessment TasksDistribution is exclusive when only certain retailers are given the option of carrying a product in its store.Exclusive distribution is an agreement between a supplier and a retailer granting the retailer exclusive rightswithin a specific geographical area to carry the supplier's product.14. Outline why a business may choose to use an undifferentiated marketing strategy.Answer:Although it is less scientific and more scatter-shot in nature, undifferentiated marketing has a long listof advantages over narrowly targeted marketing.CostUndifferentiated marketing is by nature cheaper to put together than other types of marketing. Since it doesnot require as many work hours, expensive marketing research data, and constantly changing content as otherforms of advertising, undifferentiated marketing has far less overhead. When it comes to implementation, massmarketing is on equal footing, since the cost of an ad is the cost of an ad, for the most part. If you engage insaturation campaigns that require the regular purchase of ad space with a few partners, you may be able tonegotiate better rates than small businesses who run more targeted and less frequent initiatives.ReachThe reach of undifferentiated marketing is typically far greater than most other types of marketing. Since thereis no concern for who will be exposed to the message and why, undifferentiated marketing is often carried outin a haphazard manner based on quantity and not quality. For example, an undifferentiated marketing campaignfor a small business may involve the distribution of flyers by 10 people canvassing 100 random streets who arethere to hand out as many as possible to anyone passing by. A more targeted campaign will have one personstaged in a strategic location where the target market is known to congregate. While the latter method may

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 44 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Two
Professor
N/A
Tags
Marketing, Southern Academy of Business and Technology, Australian Training School

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture