shoppers of mouth care people who are health conscious people who care a lot

Shoppers of mouth care people who are health

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shoppers of mouth care, people who are health conscious, people who care a lot about their teeth and mouth or people who have smell issues while breathing, and will try to target those people who are not currently using mouthwash. Similarly, we will use Custom Affinity Increase market reach while driving incremental conversions and more controlled targeting on YouTube. We will use audience that has recently searched for Toothpaste or dental issues on google which shows they have similar interest to our product. 2) Bid Strategy: We will use CPM (Cost per Mile ‘Thousand Impressions’) for Bumper Ads and TrueView for Reach Ads and for Masthead Ads we will use CPD (Cost per Day). It depends upon the budget of Listerine that how long it can run Ads, but we will try to create as much brand awareness as we can through targeting effective audience and increase the market share while driving incremental conversions. 3) Message: We will to create a message that is concise and effective. Let’s take Bumper Ads we can show a 6 seconds clip showing the difference between brushing and using mouthwash and how brush only reaches 25% of your mouth whereas mouthwash reaches 100%. The more concise and effective the message is the more attractive and appealing it looks. 4) Language: The Language will be Arabic and English as the Native Language of MENA Countries is Arabic. Page 2 of 12
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Case Scenario – 2 YHT is a high-speed railway service connecting several cities of Turkey using specifically designed and laid high speed. It is owned by the Turkish railway service called TCDD. TCDD.com and its subsidiary YHT.com feature several webpages dedicated to the various destinations. Each of these webpages contains details about the destinations and the various tourist attractions. TCDD and YHT specifically want to use the content found on these webpages to increase the market they are reaching using search marketing and they want to do so by making sure that they offer the right information to the user at the right moment. TCDD’s YHT is your client and has stated that their goals are as follows: Broader brand exposure without requiring any changes to existing keyword campaigns Decrease inefficient ad spending Identify audiences that are currently interested in the services and target ads to them Improve visibility of key routes Q.2 Using Google’s Search Advertising Network, recommend specific tools and detailed strategies to help TCDD YHT meet their goals. ( 2.5 Marks ) Ans. As TCDD’s goals clearly shows that they want to create brand awareness using existing keywords and to carry on consideration campaign as well so the tools we can use here are: 1) In-Market Audience: It refers to the consumers who are actively researching or comparing products and services. We can target people who are planning to take a trip to turkey through trains or people who are searching for places to visit in turkey.
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  • Summer '20
  • online advertising, ad group

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