The automobile industry is very competitive and each

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made to increase industry authority. The automobile industry is very competitive and each firm is looking for ways on how to gain industry command. Thus for 2019 Toyota corrola to hit the market effective continous market push is key in ensuring that a wide range of customers get to know about the model and locations where they can make purchases and expected functionality.Wide market coverage will only be attained after an extensive media compaign is done and each hour used in ensuring all customer groups get information about 2019 Toyota corrola. Toyota has annual magazines which are sent to all customers and new markets. Such markets have played an important in making the company a giant in the automobile industry. The use of television and radio is made to ensure that Toyota remains strong in the industry despite the massive competition coming from other industry players like Honda and Hyundai. The world is now moving to digital platforms which are made to help companies reach and access more easily. Penetrating on the internet makes it possible for companies remain relevant and move in the same direction as customers. Increasing online presence will make it possible for 2019 Toyota corolla attain a wide market coverage and counter competition. Corporate sponsorship and event marketing are some of the strategies can help 2019 Toyota corolla hitting a wide customer base since target customers will have adequate information about the product. B. Justify your decision for choosing each of the media objectives. (9 points). The above-mentioned objectives are made to help Toyota continue conducting actives all around the world. After coming up with the objectives all media platforms are assessed to determine how effective they support the objectives. The world is changing; therefore, the above objectives are subject to change immediately news changes take place in the industry.
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5 2019 Toyota Corolla aims at becoming the world leader in the automobile industry and thus why 100% market coverage is crucial. Increasing market coverage is crucial in attaining increased sales since customers will be in a position to make informed purchase decisions. Competition in the automobile industry has increased and to remain relevant in the market increasing market coverage is crucial to fight competition and retain increase sales and profits competition must be met effectively thus 2019 Toyota corolla should be pushed across all markets.2019 Toyota corolla is a new model in the market targeting young individual and it needs effective market push so that substantial might be attained immediately the model is introduced in the market. 80 % customer reach is crucial because it will help 2019 Toyota stand a strong position in the entire automobile industry. Competition is high in the market, for example, Honda Civic 2019 has taken over various markets all around the globe. It is the latest product under the product brand name Honda Civic. People have been expecting a lot from this brand due to its
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