be a 10% penalty if you exceed the word count by more than 10% (i.e., if your word count exceeds 2,200 words). In stru c tio n for submissio n 1. The due date/time of the assignment is by 11:59pm on the Sunday of week 7 (September 9). 2. The assignment is a group work (with maximum 3 students/group). One copy is to be submitted on Moodle from each group. In the case that unforeseen technical issues on Moodle prevent you from completing the submission process, you are required to email the report to your tutor. 3. Naming your file for submission – the file name must start with the day and time of your tutorial and contain the last name of one of your group members. For example, if your tute starts at 2pm on Wednesdays and your last name is “Smith.” Your file name should be “wed2pm_smith_assignment1.doc.” 4. You need to first agree to the " plagiarism statement " above before you are allowed to submit this assignment. Do NOT include cover sheets in your submission . 5. Students are required to keep a soft copy of their report until they get the marked report back. If you have any questions, please feel free to speak to your lecturer or tutor . Marking criteria – the key consideration would be correctness, consistency and justification . Below are the specific criteria that will be used in assessing the assignment 0. Follows the prescribed structure 1. Consistency between different parts of your research project (e.g., clear correspondence between components and the RQs) 2. Components and RQ are well thought out and properly address MRP (i.e., no important aspects of MRP missing). The justifications for RQs are well thought-out and well explained. 3. Variables are clearly and precisely articulated. In particular, are the variables correctlyidentified? 4. Are the secondary data used appropriately (i.e., there is a good fit between the data you use and your research problem)? 5. Questionnaire: are all the variables specified in section 2 collected by your questionnaire?
6. The measurement, scaling and sampling process of the research design are carefully considered, properly explained and technically sound. Did you discuss how your sampling process ensures representativeness? 7. Quality of writing and communication – clearly explained; writing is cogent, lucid and flows naturally 8. Overall quality –are the components and proposed RQ generally sensible, appropriate for the situation and important for the marketing research problem we are trying to study? Does the questionnaire captures all the information needed to answer the questions?
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