Illegal action has been done by the organization in

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illegal action has been done by the organization in term of charging in interest rate and the method use to collect back the loan. [nst17] Opportunity (O) Experience in China In e-commerce in China, Alibaba has its own customer based and scale of operation. The position of Alibaba in the e-commerce of China is stable. So, it leverage the chance of Alibaba to enter the new market. More business opportunities are grabbed to increase the wealth of the shareholder. For instance, in 2016, convenience store become the new trend of Chinese market. 11
Alibaba has the advantages to grab this opportunity and increase the company revenue. At the same time, there is always competitor in any field, for convenience store, JD.com.[see17] Government support China government is practicing the new policy ' Cross-border e-commerce'. They set up pilot program in different areas to test the feasibility of the new policy. All activities of e- commerce and online trading will be supervised under China government. Additionally, China government gives preferential treatment to the e-commerce and online trading as well. Government provides political support to build safe and controlled e-commerce and online trading environment. Hence, the growth of the e-commerce and online trading is rising up in China. Strong economic China's economic can be considered strong because China's GDP is high. China is enlarging the quantity of production that is arising in the economy. The individuals are pleased to spend more as they have greater income. The growth of the e-commerce and online trading in China causes some of the banks and finance companies who are willing to join completely in the area of e-commerce and online trading. Thus, those opportunities of business are given by the power of e-commerce. Growth in internet penetration In the advance development of the internet recently, the widespread of mobile and computers will increase the growth of internet penetration in China which brings opportunities to e-commerce or online trading business in Alibaba Group. Due to the increase in the mobile users, the online buyers in China will therefore increase, hence it will increase the number of customers to purchase goods in Alibaba in the future. Threat (T) Counterfeit issue Due to imperfect market competition, some of the seller might use other’s intellectual property to make “fake” products and publish it into Alibaba’s website. Intellectual property act 12
is implemented by China government. Counterfeit problems will continue to arise even though is prohibited by law as to survive the business in the high competition market. Risk of data security E-commerce provided by Alibaba requires the some information on the seller and buyer if they are using the services. As the business is getting bigger, a good database management must be practiced in order to secure the customer information. There are a risk of data manipulation of unauthorized people and duplication of data if weak database management is implemented.

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