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Some more examples of RQ and their hypothesesRQ 1 – is there an association between customer satisfaction with staff friendliness and overall satisfaction with Crown casino?
3. Choose the relevant statistical test

MKF2121
7
4. Calculate p-value (i.e., run the test in SPSS)
4/6/2017
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•
P-value = 0.43 > 0.05, therefore we do not reject null hypothesis
•
Conclusion
: men and women do not differ in their satisfaction with
HP computer
Some key terms you will see a lot in the next few weeks
20
•
Null
vs.
alternative
hypotheses
•
Reject
or not reject the null hypothesis
•
P-value
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The process I just described is called hypothesis testing
•
Definition - the
formal
process to use the
statistical
properties
of the data to evaluate your hypothesis (i.e.,
“answer” your RQ)
•
Why do we test hypotheses?
Current state
understanding
(previous
studies, beliefs,
intuition)
Data (your
investigation)
A more
advanced state
of
understanding
(knowledge)
Hypothesis
testing
Framework of Scientific Investigation
Your Null
Hypotheses
Outcome of the
testing