Once flying was no longer a government regulated luxury service was not enough

Once flying was no longer a government regulated

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service was not enough to keep passengers loyal. Rather, airlines had to compete with one another in terms of not only service, but the commodities in which they have to offer. This can actually hurt the consumer. A common example is the competition that exist between airlines over the cost of checked baggage. Some airlines such as Delta charge up to $50 each way to check luggage, while other low-cost carriers such as Southwest don’t charge anything for most bags. On the other hand, we now have ultra-low-cost carriers such as Spirit or Frontier Airlines which charge for most any commodity, even carry-on luggage. The competition to gain and retain a customer base is fierce and its intense; something that did not exist prior to deregulation.Lynch 3
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An in Depth Look at the Air Transportation IndustryReferencesAbout the Air Transportation subsector. (n.d.). Retrieved fromUnnikrishnan, M. (n.d.). A Law That Changed The Airline Industry Beyond Recognition (1978).Retrieved from -recognition-1978Lynch 4
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  • Fall '16
  • Kelly Lawton

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