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Select two of the main sales promotion tools that you

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Select two of the main sales promotion tools that you think would provide an effective way to  reach your target audience. The two best sales promotion tools for Microsoft to use are Premiums and Sweepstakes. 8. Briefly explain how you could actually use each of the tools. That is, design your sales promotion. The Premium can be used as a bundle of the Surface and the keyboard cover. One of the main selling points of the Surface is the keyboard cover but it cost about $100 extra, which makes it cost about
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$599.99 for the full experience of the Surface. The advertising on Maximum PC can offer a code for consumers to use to get a free keyboard cover with each purchase of a Surface. The Sweepstakes is a good way to get consumers thinking about the Surface, because consumers would enter the contest to win a $500 tablet. The sweepstakes could also lead to perspective buyers doing research about the Surface on the chance that they win and buy one just because of the unique features it offers that other tablets lack. 9. What basic objective would motive the use of the sales promotion tools? One objective to use sales promotion tools is to increase short term sales and create value for consumers and entice prospective buyers into considering the Surface as their next computer purchase.
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