Your plan needs to look at the whole customer journey o Make sure that your

Your plan needs to look at the whole customer journey

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Conversion. Your plan needs to look at the whole customer journey.oMake sure that your objectives reflect exactly what you will be measured on (KPI’s).3.Summary of strategies and tactics to be used - Once your objectives have been defined, you need to provide a top level summary of your Strategy – outlining how you are going to use digital marketing to meet them. The strategy should summarise the ‘bigger picture’ without yetgoing into the detail. It should explain the concept behind the tactics, providing a general overview of the techniques to be used.4.A brief summary of the marketing environment for this product or service5.Projected outcomes and ‘return on investment’. Details can be included in budget or costing section.Initial consultation outcomes:- Based on the idea of the company the focus group is the correct one, young people or new to the bet world. The range of sports is the right one and the ones that have more impact worldwide, however the campaign will should focus on tennis too this is a sport that is growing at a rapid pace.The focus for teaching how to bet must also add something to keep the clients. Ones the kwon what they want an how to do it their slight chance that they change platform. Focus not only in getting the new customers but also keep them. Mission, Objectives:- Mission: The mission of the campaign is to get new customers that have never bet before, also to focus in more sports that are not popular in Australia like soccer, baseball, basketball or tennis.- Keep the new customer with our webpage Marketing, Assessment No.1 Page 9 v1.1, Last updated on 18/10/2019 by MM
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Marketing, Assessment No.1 Page 10 v1.1, Last updated on 18/10/2019 by MM
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