Tion and branding i am interested in the consequences

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tion and branding. I am interested in the consequences of fame or visibilityas a “regime of justification” (Boltanski and Thevenot) that is so pervasivelyused in media and is in fact constitutive for contemporary media culture.Yet celebritization cannot be reduced to commodification. It represents thetransformation of authority and the power of the media to shape the discur-sive resources of everyday life. It has become a defining characteristic of ourmediatized societies and has deeply affected many social fields - includingpolitical. In particular, through the celebrity discourse the popular mediaestablish cultural myth of social egalitarianism and culturally constructingthe mythological “community of sameness” by displacing the question ofclass and its intersection with gender and ethnicity as a key stratifying prin-ciple. I would like to argue first for the central role of popular culture inhegemonic struggles in current conjuncture. Second, that the celebrifica-tion/personification and the spectacle have important role for the populistimaginary and its articulation with anti-elitism, racism and misogyny. Andfurther, that the personalization/celebrification, in its local articulation andconsequences, has to be conceptualized at the backdrop of growing diffe-rences between the European “center” and “periphery”.Required reading:Nick Couldry, Media, Society, World. Social Theory and Digital MediaPractice. Polity, 2012 (chapter 3: Media as Ritual and Social Form).8
|Graduate School|9Januar 7,2020COLLECTIVE REMEMBRANCE: FROM THEORYTO PRACTICEVjeran Pavlaković(Faculty of Philosophy, University of Rijeka)Vjeran Pavlaković is Assistant professor and Chair of the Department ofCultural Studies at the University of Rijeka, and holds a PhD in Historyfrom the University of Washington. He is lead researcher on the projectFraming the Nation and Collective Identity in Croatia: Political Ritualsand the Cultural Memory of Twentieth Century Traumas funded by theCroatian Science Foundation, 2014–2018. He has written numerous ar-ticles on the topics of Yugoslavs in the Spanish Civil War, the politics ofmemory, and transitional justice in the former Yugoslavia. Recent publi-cations include: The Battle for Spain is Ours: Croatia and the Spanish CivilWar 1936–1939 (2014), “Symbols and the Culture of Memory in RepublikaSrpska Krajina,” Nationalities Papers (2013), and “Fulfilling the Thousand-Year-Old Dream: Strategies of Symbolic Nation-building in Croatia,” in PalKolsto, ed., Strategies of Symbolic Nation-building in South Eastern Europe(2014). He is a co-editor of the book Confronting the Past: EuropeanExperiences (2012). Pavlaković lives and works in Rijeka.Summary:The interdisciplinary field of Memory Studies, following in the footstepsof the global “memory boom” of the 21st century, is now present not onlyat universities around the world but has recently formed an internationalprofessional organization (MSA – Memory Studies Association). MemoryStudies has thus incorporated an increasing number of disciplines and ac-

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