Marketing environmental forces include youll want to

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Marketing environmental forces include: You’ll want to ask yourself questions like: Is it a very competitive marketplace? Are there many competitors? You might identify some of the major competitors in the marketplace. Cultural/demographic/social. You’ll want to ask yourself questions like: How is this industry affected by different cultures? How is this industry affected by different age groups and genders? How is this industry affected by social forces (focus on social forces addressed in your book in chapter 5) Political/legal/regulatory. You’ll want to ask yourself questions like: What types of laws and regulation affect this industry? Are there any political considerations for this industry? You’ll want to ask yourself questions like:
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5/25/18, 12(58 AM Week 1 Assignment Page 2 of 2 https://online.macomb.edu/courses/22333/assignments/333406 Total Points: 20.0 Environmental Analysis Criteria Ratings Pts 4.0 pts 2.0 pts 2.0 pts 4.0 pts 4.0 pts 4.0 pts How has technology affected this industry both positively and negatively? Economy How has the economy affected this industry both positively and negatively? How does this industry act in a recession versus prosperity? Be sure to review the grading rubric available in the drop box when submitting your assignment. Explains the competitiveness of the industry. Addresses how our culture and the changing demographics of our society affect this industry. Explains how the social trends addressed in the text affect this industry. Addresses the political, legal and regulatory issues that influence this industry. Explains how technology is influencing this industry. Explains how the economy is affecting this industry.
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