The media is the most important strategic strategy for parks and resorts. It is a huge
contributor to the overall income for that industry. If you continue to look at the
financials separating the industry the biggest problem of the SBU for Disney is
interactive media. The other one increase the SBU slightly in 2011 compared to 2010.
What actions do you recommend that Walt Disney Company’s management take to
improve the company and increase shareholder value? Your recommended actions must
be supported with a convincing, analysis-based argument.