Well branding helps have a unique selling proposition

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share would be lost when a new company joins the business is minimized by branding. Well, branding helps have a unique selling proposition. 2. Choose from a competitive advantage. For a company to bet up to the competition, it should consider three areas that are Quality, service, and price to choose a competitive advantage. The company can bet up competition by offering quality products, lowering prices or even offering the best unforgettable services to their customers. These may make customers stick to the company's products hence overcoming the competition.
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Surname 4 3. Excite your customers. Most customers like innovations hence a company should be innovative to innovate to bring excitements to their customers. This will be well understood by the reactions of customers after a company launches a new product to the market. For instance, the recent launch of iPad by Apple Inc. excited the customers making it win the competition from Samsung. Also, promotions that a company gives to its customers are important in putting up with the competition.
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Surname 5 Works Cited Cusumano, M. A. (2013). The apple-samsung lawsuits. Communications of the ACM , 56 (1), 28- 31. Chang, Y., Kim, J., & Joo, J. (2013). An Exploratory Study on the Evolution of Design Thinking: Comparison of Apple and Samsung. Design Management Journal , 8 (1), 22-34. Dunbar, K., Peck, M., Adcock, B., Wingo, N., & Phoenix, A. (2017). Accuracy of Speech Recognition Software (Apple versus Samsung): A Pilot Study. Abe, T. (2014). IP High Court rules in Apple v Samsung FRAND case. Managing Intellectual Property Magazine .
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  • Summer '16
  • Prof Mutua
  • App Store, IPhone OS, Samsung company

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