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2.Evaluate Banyan Tree’s brand positioning and communication strategies. Can Banyan Tree maintain its unique positioning in an increasingly overcrowded resorts market?3.Discuss whether the brand portfolio of Banyan Tree, Angsana, and Colours of Angsana, as well as the product portfolio of beach resorts and city hotels, spas, galleries, and museum shops fit as a family. What are your recommendations to Banyan Tree for managing these brands and products in the future?4.What effect does the practice of corporate social responsibility have on brand equity?
5.What potential problems do you foresee bringing Banyan Tree to the Americas, Europe, and the Middle East? How could Banyan Tree address those issues?Banyan Tree may work Thailand but translating their focus globally might be a challenge. In other parts of the county environment awareness might not be a priority. In other countries, the market gap might already been filled with another locally known brand name. Marketing might be more necessary than it was in Thailand. Banyan Tree has to do their market research and see ifthere is a need for their brand in the market place of that city, country, or region.