Abideen z farooq w la9f a 2011 how urban children

This preview shows page 30 - 32 out of 38 pages.

Abideen, Z., Farooq, W., & La9f, A. (2011). How urban children process adver9sing message: Special reference to television adver9sing in Pakistan. African Journal of Business Management, 5 (10), 3962-3974. Aghekyan-Simonian, F. &. (2012). The role of product brand imageand online store image on perceived risks and online purchase inten9ons for apparel. . Journal of Retailing and Consumer Services , 325-331. al., H. e. (2008). Online sa9sfac9on, trust and loyalty, and the impact of the offline parent brand. Albernethy, A. M. (1992). The informa9on context of newspaper adver9sing. Journal of Current Issues and Research in Adver1sing, 14 (1), 63-68. Al-Salamin, H., & Al-Hassan , E. (2016). The Impact of Pricing on Consumer Buying Behavior in Saudi Arabia. European Journal of Business and Management, 8 (12). Anwer, S. (2012). Young consumers’ artude towards television adver9sements in the internet age. ZENITH Interna1onal Journal of Mul1disciplinary Research, 2 (4). Bendixen, M. &. (2004). Brand Image in the Business-to-Business Market. industrial Marke1ng Management , 371-380. Berger, I. E., & Mitchell, A. A. (1990). The effect of adver9sing on artude accessibility, artude confidence, and the arude-behavior rela9onship. Berger, I.E. & Mitchell, A.A., 1990, ‘The e ect of adver sing on a tude accessibility, aThe Journal of Consumer Research, 16 (3), 269–279. Bezjian-Avery , A., Calder, B., & Iacobucci, D. (1998). New media interac9ve adver9sing vs. tradi9onal adver9sing. Journal of Adver1sing Research, 38 (34), 23-32. Bezjian-Avery, A., Calder, B., & Iacobucci, D. (1998). Journal of Adver1sing Research . Bezjian-Avery, A., Calder, B., & Iacobucci, D. (1998). Page of 30 38
Bezjian-Avery, A., Calder, B., & Iacobucci, D. (1998). New media interac9ve adver9sing vs tradi9onal adver9sing. journal of adver1sing research , 23-32. Bogdanovic, V. (2013). Russian cultural iden9ty and adver9sement. Boo, S., Busser, J., & Baloglu, S. (2008). Boo, S., Busser, J., & Baloglu, S. (2008). A model of customer-based brand equity and its applica9on to mul9ple des9na9on. tourism management , 219-231. Boo, S., Busser, J., & Baloglu, S. (2008). A model of customer-based brand equity and its applica9on to mul9ple des9na9ons. . Tourism Management , 219-231. Boyer, K. D. (1974). Informa9ve and Goodwill Adver9sing. Review of Economics and sta1s1cs, 56 (4), 541-548. Breitsohl, J. a. (2015). Does the host match the content? A taxonomical update on online consump9on communi9es. Journal of Marke1ng Management , 1040-1064. Černikovaitė. (2011). issues of social innova9ons among social organiza9on in lithuania. Journal of social research , 15-23. Chan. (2015). Chan. (2015). The Effect of brand image on Social media. journal of marke1ng , 15-35. CHAN, T. H., LUENG, F. F., PEKING, T., & DAVID K. (2015). Role of conven9onal ads in a digital age: effects of internet and conven9onal adver9sing and brand awareness and brand desire in China. Interna1onal Journal fo Electronic Commerce Studies, 6 (1), 87-98. Chity. (2007). An Applica9on of the ECSI Model as a Predictor of Sa9sfac9on and Loyalty. Daneshvary, R. &. (2000). The associa9on endorsement and consumers’ inten9on to purchase. Journal of consumer marke1ng , 203-213.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture