2018 fb publishes new internal enforcement guidelines

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April 24 & 25, 2018 FB publishes new internal enforcement guidelines restricting the type of content allowed on FB and publishes new community standards to address harmful content, such as misinformation, hate speech, and spam. April 30, 2018 Jan Koum, co-founder of WhatsApp, resigns as executive of FB. July 26, 2018 FB releases its second-quarter results, illustrating less revenue and advertising than projected and indicating the loss of daily users in Europe following the introduction of the General Data Protection Regulation. August 31–September 6, 2018 Chief Operating Officer Sheryl Sandberg testifies at US Senate Intelligence Committee regarding Russian meddling in elections and FB use. September 24, 2018 Instagram co-founders Kevin Systrom and Mike Krieger resign from FB. September 28 – October 5, 2018 FB announces security breach impacting 30 million users; among them, 14 million had their names, contact information, gender, relationship status, and other sensitive information exposed. November 14–19, 2018 PR scandal occurs in which The New York Times publishes a report detailing FB’s efforts to control public dialogue regarding FB’s problems by using opposition research firm to criticize Google LLC and Apple, Inc., while downplaying FB’s problems. December 14 & 18, 2018 FB announces a technical issue that occurred in September 2018, which exposed 6.8 million people’s photos to outside developers. The New York Times publishes a report providing evidence that Netflix, Inc., Amazon, Inc., Apple, Inc., and 100+ other companies were involved in a number of surreptitious deals with FB that would allow outside companies to read private messages from FB users. February 7, 2019 Germany’s Federal Cartel Office rules against FB on the basis that the company dominates the social networking market and is using that power for the “exploitative abuse” of people’s privacy. Note: FB = Facebook; PR = public relations; US; United States. Source: Presentation by the case authors based on data provided by Salvador Rodriguez, “Here Are the Scandals and Other Incidents That Have Sent Facebook’s Share Price Tanking in 2018,” CNBC, November 20, 2018, accessed August 15, 2019, . Authorized for use only by Leo Joenoes in Business Consulting at University Canada West from Jul 20, 2020 to Oct 11, 2020. Use outside these parameters is a copyright violation.
Page 13 9B20M106 EXHIBIT 5: FACEBOOK’S STOCK PRICES, JANUARY 2018 TO FEBRUARY 2019 (IN US$) Source: Presentation by the case authors based on data provided by “Facebook, Inc. (FB),” Yahoo! Finance, accessed August 15, 2019, . $120.00 $130.00 $140.00 $150.00 $160.00 $170.00 $180.00 $190.00 $200.00 $210.00 $220.00 Authorized for use only by Leo Joenoes in Business Consulting at University Canada West from Jul 20, 2020 to Oct 11, 2020. Use outside these parameters is a copyright violation.
Page 14 9B20M106 ENDNOTES 1 This case has been written on the basis of published sources only. Consequently, the interpretation and perspectives presented in this case are not necessarily those of Facebook, Inc., or any of its employees.

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